You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window.
These are just general suggestions; your customer base is totally unique and you’ll have to find the connections that unite — and separate — different groups of your target audience.audience brand conversions CTA lead message personalization sales segmenting Speaking
No category has seen a greater volume of deals in recent years than the money companies trying to “solve dinner.” Exactly two have gone public: Grubhub and Blue Apron. It will let restaurants deliver, or its network will deliver.category deal deliver greater Grubhub public recent restaurants volume years
There’s a lot of content out there that is written to help small business owners do their own marketing, but it’s often written by marketers who are adept in things like analytics, content marketing, and technical jargon.
If you’re outsourcing your content, your writers will need to use your brand’s voice as if it were second nature.brand business content marketing person persona small things tone written
There are many trends and cycles of computing that I’ve long observed or participated in as a technologist and investor — from the evolution of SaaS and the advance of cloud computing to the commoditization of infrastructure.
But when you combine these trends, they can help us move to yet another new and better way of doing things.application computing developer ecosystem edge GitHub growing Netlify services web
On Christmas Eve of 2015, Kim Perkins was helping to unpack a moving truck that had just brought her family from California to Omaha.
Earlier in 2015, Perkins was working as the Chief Product Officer and Business Development lead at C1X, and Lorenzo was running Ad Operations while working on his MBA.C1X entrepreneurs husband Lorenzo Memosnag Omaha Perkins Polacco startup working
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Research consistently shows that people experiencing meaningful work report better health, well-being, teamwork, and engagement; they bounce back faster from setbacks, and are more likely to view mistakes as learning opportunities rather than failures. Research suggests that there are four key personality characteristics that determine leaders’ ability to make other people’s jobs more meaningful: They are curious and inquisitive; they are challenging and relentless; they hire for values and culture fit; and they are able to trust people.challenging curious employee feel find job leader meaningful organization values