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David Zaslav, Discovery Communications CEO, and Kenneth Lowe, Scripps Networks Interactive CEO, speak with CNBC's David Faber about the $12 billion deal between the two media companies.

CEO communications David discovery Interactive Kenneth Lowe networks Scripps Zaslav

 

Apparently, 2017 will be the biggest year for video marketing yet.

Give live video a go before the end of 2017 – you’ve still got a few months up your sleeve to see how it can expand your reach and ultimately your business.

audience business feed means platform popular product streaming video visual

 

One area so far relatively untouched by data is change management. Instead of waiting for data from the stores themselves, they used location data from mobile phones to infer how many people were in the parking lots of major retailers.

analytics Area business data management marketing model Practice predictive science

 

David Zaslav, Discovery Communications CEO, and Kenneth Lowe, Scripps Networks Interactive CEO, speak with CNBC's David Faber about the $12 billion deal between the two media companies.

CEO communications David discovery Interactive Kenneth Lowe networks Scripps Zaslav

 

Companies of all sizes collect information on their customers. But, what about the companies that use their data collection to better their customer experience without harm?

business cab companies conversation customer data employee Meeting recommend team members

 

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Starbucks (NASDAQ:SBUX) just announced that it’s closing all of the storefronts for its Teavana brand.

Starbucks decided to close the once popular tea stores due to slow sales.

brand departure mall market opportunities perfect small Starbucks tea Teavana

 

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Steve Witkoff, Witkoff Group chairman & CEO, discusses the outlook for getting tax reform out of Washington D.C.

CEO chairman discusses reform Steve tax Washington Witkoff

 

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Lead generation for web design businesses: 5 tips [0.13]

Posted on July 31, 2017, 2 p.m. by Garage @ [source]

Find leads, they said.

Bring in local leads by targeting your region.

business CRM lead lead generation local person SEO trust web web design

 

To understand what makes digital transformations successful, we clustered companies in two ways.

To understand what these outperformers do differently, we dug deeper into the data and found that the degree to which they reshuffle their activity portfolio (eg, by selling some activities, buying new ones, or materially reallocating investments among remaining business lines) as well as to which they adapt position in their industry value chain mattered enormously, both in achieving higher digital ROI and reversing the digital curse of low growth.

companies customers firm growth incumbent revenue strategies strategy successful transformation

 

The History of Content Marketing [0.17]

Posted on July 31, 2017, 2 p.m. by CopyPressed @ [source]

Michael Walton is a freelance writer at CopyPress, writing tutor, and novelist. Of course, writing and advertising have been around since humankind started drawing pictures on cave walls, but up until the late 19th Century, nothing resembling what we would call “content” existed.

audience brand consumer content content marketing Jell Michelin product radio started

 

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SafetyNet, a Madison, Wisconsin-based insurance tech startup, is hoping to solve a problem that plagues nearly half of all Americans.

The team at SafetyNet talked to thousands of people across the country and asked them about their financial security to find out how they get through hardships when it comes to money.

consumers data Greene insurance policies product SafetyNet security startup Wisconsin

 

Seeking minority small business grants for your startup? Studies have shown that one in four businesses struggle to grow their companies due to a lack of funding, and minority-owned startups tend to feel this pinch the most.

Americans business development funding grant grow minorities minority rural small business