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So much time and effort is put into acquiring clients, yet very few businesses spend the same energy nurturing existing relationships. This is unfortunate, since a current customer is much more profitable than a new one.

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Small businesses no longer have an excuse for providing their customers with subpar digital experiences.

Many businesses are looking for conversions, or new leads.

audience business clear customers designer elements goal page prioritize user

 

Without Google, for example, I’ve had to find new ways to navigate unfamiliar cities -- either good old fashioned luck, or enchanting non-profit maps alternatives like OpenStreetMap. Without Amazon I’ve had to re-learn where best to buy books, electronics and other essentials.

cities enchanting fashioned find Google luck navigate non unfamiliar ways

 

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People love to shop online. It’s an intuitive platform that connects merchants and suppliers in a matter of clicks, and its success has recently prompted an integration with Shopify.

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Many Americans view life insurance policies as a key part of their financial planning. I think many people underestimate how much money they’ll need, often because they don’t take into account all the factors like taxes and inflation.

benefit financial insurance IRA money pay policy retirement Taxes withdraw

 

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Keeping Your Strategy Meetings Focused on the Long Term [0.09]

Posted on July 27, 2017, 3:10 p.m. by HBR.org @ [source]

Fortunately, there are ways you can avoid these traps as you plan your own strategic meeting.

Unfortunately, this scenario is common for many leadership teams — when facing immediate concerns, it’s difficult to remain strategic.

conversation executive issue leadership team Mauricio Meeting short term strategic team topic

 

By Ben Whitaker, Director EMEA, B-Stock Solutions.

Ben Whitaker is Director for the EMEA region at B-Stock Solutions, a technology-enabled company powering the largest network of private-label B2B liquidation marketplaces.

auction base business buyer consumer inventory liquidation market Retailer stock

 

But then Google rolled out its PageRank Algorithm and completely changed the way in which search results were displayed. It’s vital to any solid SEO strategy (link building is one of Google’s top 3 ranking factors) and it can also be leveraged to help you with your overall business growth strategy.

business campaign content Google high quality link link building mentions product SEO

 

Even if you’re marketing your business online, are you sure anyone is seeing your ads? This widespread usage of ad-blocking methods has created a demographic that marketers can’t reach with traditional digital marketing strategies.

ad ad blocking block content extension marketers marketing software user web

 

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Cost-benefit analysis (CBA) is a method applied to compare the cost of a project or appliance with its benefits.

By carrying out a cost benefit analysis on commercial appliances and features, businesses can have a greater understanding of their energy consumption, the effectiveness of energy saving efforts, and where further valuable savings can be made.

calculator chiller energy ENERGY STAR enter equipment hour lamp saving small