Have you ever seen your employees nodding their heads in agreement, but simultaneously noticed a glazed look in their eyes while doing so?
If you’ve ever heard of Simon Sinek’s concept of “Start With Why,” then you know the importance of understanding why someone takes action.employee follow hard heard influence members request results team trust
People like to do business with people they trust—and that’s why referrals from satisfied customers have always been such a powerful way of growing your business. People are more likely to patronize companies that their friends and colleagues rave about.business customers friend landscaping media owners rate referral social yard
Marketing and finance are entirely different disciplines, so it’s no surprise that the CFO and the marketing team have an often contentious relationship. To the CFO, the marketing budget seems poorly planned and out of control; to the marketer, the budget is an unwelcome constraint on creativity.budget campaign CFO customers gross margin marketing myths ROI sales widget
There’s a lot of content out there that is written to help small business owners do their own marketing, but it’s often written by marketers who are adept in things like analytics, content marketing, and technical jargon.
If you’re outsourcing your content, your writers will need to use your brand’s voice as if it were second nature.brand business content marketing person persona small things tone written
You lie awake at night crafting plans to improve your business finances and grow your company. While this is a common strategy, it’s not always a successful one—especially if your business relies on you being around to run it.business owners employee finances One personal plan retire retirement small business survey
A strong credit history can unlock major doors for your business. Strong credit will only help your case the next time you need a loan, and working with a traditional lender means more affordable financing, allowing you to keep your money where it really matters: with your growing business.access build bureau business credit lender loan payment score traditional
According to the U.S. Department of Labor, the price of a bad hire can be equal to 30% of that employee’s first-year earnings. In addition to the economic cost to a company, a bad hire can create huge problems for workplace morale and may significantly decrease employee retention—especially if the hire is in a senior position.achievements candidate easy employee hire marketer marketing questions results stories
Many employees are attracted to the concept of working remotely. Not only does remote work allow for more flexibility in the workplace, but it eliminates the many problems found in open office environments, allows employees more sleep, and eliminates the daily commute.commute Ctrip eliminates employee Experiment found home remote telecommuting working