Creating a personal brand is like climbing Mount Everest. It takes dedication, commitment, and long-term work—so much work, in fact, that many people skip creating one altogether.

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Are you overly fond of buts? No, I’m not referring to that kind of “butt!” Get your mind out of the gutter.

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5 Gifts Every Entrepreneur Should Give Herself [0.19]

Posted on Aug. 16, 2017, 3 p.m. by @ [source]

Do you notice how we entrepreneurs tend to be harder on ourselves than anyone around us? The truth about entrepreneurship is that our efforts are often Sisyphean.

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Have you ever seen your employees nodding their heads in agreement, but simultaneously noticed a glazed look in their eyes while doing so?

If you’ve ever heard of Simon Sinek’s concept of “Start With Why,” then you know the importance of understanding why someone takes action.

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Unfold the Branding Power of the Company T-Shirt [0.20]

Posted on Aug. 14, 2017, 2:11 a.m. by @ [source]

For all the articles written about workplace uniforms—whether you’re for them or against them—rarely do we discuss the power of the humble company T-shirt.

As such, the T-shirt helps to build unity in the workplace as well.

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Did you read the memo? The only problem is that once you read what he did write, you might come to a very different conclusion.

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People like to do business with people they trust—and that’s why referrals from satisfied customers have always been such a powerful way of growing your business. People are more likely to patronize companies that their friends and colleagues rave about.

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Marketing and finance are entirely different disciplines, so it’s no surprise that the CFO and the marketing team have an often contentious relationship. To the CFO, the marketing budget seems poorly planned and out of control; to the marketer, the budget is an unwelcome constraint on creativity.

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9 Online Sites to List Your Brand-New Business [0.27]

Posted on Aug. 11, 2017, 12:05 p.m. by @ [source]

You’ve put your heart and soul into launching your small business.

Manta’s small business directory gets more than 15 million page views per month from customers looking for local businesses.

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Every day, you make business choices that affect the trajectory of your career.

I believe that everyone has talent, and I suggest you use yours wisely.

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Branding for Small Businesses Made Simple [0.11]

Posted on Aug. 9, 2017, 3 p.m. by @ [source]

There’s a lot of content out there that is written to help small business owners do their own marketing, but it’s often written by marketers who are adept in things like analytics, content marketing, and technical jargon.

If you’re outsourcing your content, your writers will need to use your brand’s voice as if it were second nature.

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You lie awake at night crafting plans to improve your business finances and grow your company. While this is a common strategy, it’s not always a successful one—especially if your business relies on you being around to run it.

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Many entrepreneurs dream of one day writing a book.

Becoming an author can build your authority, generate leads, close sales, and in many cases, be a catalyst for massive business growth.

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Is It Possible to Build Your Credit With a Loan? [0.13]

Posted on Aug. 4, 2017, 7:22 p.m. by @ [source]

A strong credit history can unlock major doors for your business. Strong credit will only help your case the next time you need a loan, and working with a traditional lender means more affordable financing, allowing you to keep your money where it really matters: with your growing business.

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Running a business is expensive. Therefore, as a business owner, you know how important your cash flow is to keep things running smoothly.

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In many neighborhoods and city parks, kids come running when they hear an ice cream truck’s familiar tunes.

Many people have fond childhood memories of enjoying frozen treats from an ice cream truck.

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Building a strong small business network is crucial for the success of a company. But, building your business network is not all fun and games.

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According to the U.S. Department of Labor, the price of a bad hire can be equal to 30% of that employee’s first-year earnings. In addition to the economic cost to a company, a bad hire can create huge problems for workplace morale and may significantly decrease employee retention—especially if the hire is in a senior position.

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Many employees are attracted to the concept of working remotely. Not only does remote work allow for more flexibility in the workplace, but it eliminates the many problems found in open office environments, allows employees more sleep, and eliminates the daily commute.

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You may be wondering if you’re new to sales if the goings on at the White House is what you can expect in business. It may not be easy, but you have to be aware of your challenges in order to survive the mess.

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