Brian Solis


 

Insights on the Future of the Internet of Things (IoT) [0.08]

Posted on Aug. 15, 2017, 6:22 p.m. by Brian Solis @ [source]

I once referred to the consumer-facing Internet of Things (IoT) as the Internet of Sh!t.

The Internet of Things is a mess with too many products and apps competing for consumer attention.

business consumer device ecosystem enterprise entire future human Internet Things IoT

 

Every now and then, I am asked to write the foreword for a great book. And, every now and then, I say yes.

brand business connected customer CX executive experiences journey marketing Starbuck

 

We live in an era of digital Darwinism.

Digital transformation has become an absolute must-have to secure future growth, improve customer experience and loyalty as well as operational efficiency.

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Who owns digital transformation within your organization?

It’s now essential for all stakeholders – no matter their level or role – to become acquainted in the purpose of digital technology if orgs are to succeed in this new economy.

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User experience design is now a C-level imperative, whether executives get it or not. Just as user experience (UX) was at the heart of Hollywood’s transformation, the same thing is happening to businesses all around the world.

brand companies customers design executives experiences interaction moment user UX

 

Is Retail Dying or is it Time for a Renaissance? [0.12]

Posted on July 25, 2017, 11:36 a.m. by Brian Solis @ [source]

Retail is dead.

Poor stock performances and gloomy headlines about the death of retail only fuel reports about the demise of brick & mortar stores.

Amazon brand data headlines in store physical retail retailers shopper Walmart

 

A Real-Time Conversation About AI and the Future of Work [0.15]

Posted on July 19, 2017, 12:17 p.m. by Brian Solis @ [source]

I recently had one of the most fast-paced, fun and provocative conversations I had in a while. While there were only 8 questions, the answers from Ben, me, along with those from Cognizant, Pega and all who participated, were as fast and furious as they were deep and meaningful.

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It was such a fun and revealing conversation, that I wanted to share it with you here. Marketers tend to get stuck in the rut of ‘business as usual’ – using the same metrics, the same campaign mindset, and the same budget to fund programs, and they put people in front of strategies that they aren’t the most qualified to manage.

brand Brian business consumer disruption expectations marketers marketing mindset trends

 

It was such a fun and revealing conversation, that I wanted to share it with you here. Marketers tend to get stuck in the rut of ‘business as usual’ – using the same metrics, the same campaign mindset, and the same budget to fund programs, and they put people in front of strategies that they aren’t the most qualified to manage.

brand Brian business consumer disruption expectations marketers marketing mindset trends

 

It was such a fun and revealing conversation, that I wanted to share it with you here. Marketers tend to get stuck in the rut of ‘business as usual’ – using the same metrics, the same campaign mindset, and the same budget to fund programs, and they put people in front of strategies that they aren’t the most qualified to manage.

brand Brian business consumer disruption expectations marketers marketing mindset trends

 

It’s Time to Bring Digital Literacy to the C-Suite [0.08]

Posted on July 10, 2017, 12:09 p.m. by Brian Solis @ [source]

I think the next big thing following massive innovation on the CX front is EX…employee experience. This is something though, I believe, will become more pronounced as the move to customer-centricity is more closely linked to employee-centricity.

centricity comfort customer employee future lead leaders leadership means requires

 

X Marks the Spot Where the Medium is the Message [0.10]

Posted on July 7, 2017, 12:30 p.m. by Brian Solis @ [source]

Several years ago, I embarked on a crazy journey to reinvent the book to make it a physical metaphor for the purpose of the book. It was a book about designing meaningful and personal experiences in a digital economy.

analog book Brian business design Early experiences intuitive thankfully user

 

No matter who you define it, the important thing to remember is that experiences lie in the value of the beholder. All too frequently, moments that matter are solved for by technology, creativity and greenlit from a distant perspective that is probably out of touch with what people want or desire to experience.

analyst Brian define design engagement experiences future matter memories moments

 

I’ve always been fascinated by Hollywood trailers.

I wanted to share them with you here to get your feedback on which one I should use as one of the official trailers I’m set to debut.

book Eric Experiment Freeman inspire latest Morgan narrative NinjaTropic trailer

 

Paul Miller spends a lot of time thinking about the future of work. In fact, he wrote a book on the subject, “The Digital Renaissance of Work: Delivering digital workplaces fit for the future.” I greatly respect Paul’s work and I’ve been lucky to know him for quite some time now.

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Every day when you get to the office, there is a surmountable volume of work that greets you. In the process, every new technology and the new capabilities they introduce to customers is radically reshaping the customer journey.

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There are almost too many technology trends to track these days and it’s only getting more complicated to keep up. At some point, one must focus, dive deeper and learn.

analyst Brian corporate Dinner innovation learn presentation Solis Speaker topics

 

This post started as a review of the new show on Apple Music, “Planet of the Apps.” I realized the world didn’t need another announcement or review of the show.

As I was writing this post, I realized that I didn’t want to talk about the show as a show.

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These are the touching words of Kodak’s first advertising slogan.

There was a time in history where uttering those words evoked an emotional sense of nostalgia.

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Over the last year, I partnered with BMC on a new podcast series called “Digital Outliers.” We hand-picked 11 incredible guests working in critical areas of digital transformation and the future of work including IT, humanities and innovation. Our guests also offer prescriptive guide points for executives and change agents driving digital efforts to modernize culture, productivity, innovation, and experiences.

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