Denise Lee Yohn


The Unsung Art of Followership [0.27]

Posted on Aug. 15, 2017, 5:48 a.m. by Denise Lee Yohn @ [source]

No kid aspires to follow others. No employee says his best quality is being a follower.

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Recommended summer reading [0.25]

Posted on Aug. 1, 2017, 5:32 a.m. by Denise Lee Yohn @ [source]

Or you could be like me, working away this August and trying to live vicariously through other people’s posts of vacations, excursions, and other summertime fun. So what follows are not the typical top business book recommendations (you’ve already know about Option B, Shoe Dog, and Tools of Titans) — rather, here are five books as recommended summer reading if you like business books about leadership, culture, and brand-building.

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Why women should lead customer experience [0.21]

Posted on July 25, 2017, 5:20 a.m. by Denise Lee Yohn @ [source]

Customer experience futurist, author, and speaker Blake Morgan and I recently bonded over common views on women and customer experience. We ended up concluding that women are uniquely positioned to lead customer experience.

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By now, it should be obvious how important it is to clearly differentiate your brand. But I still get questions about how to identify key brand differentiators — or how to prioritize them, clarify them, or use them in brand strategy development.

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9 different types of brands [0.21]

Posted on July 11, 2017, 5:17 a.m. by Denise Lee Yohn @ [source]

Here’s a hypothesis: There are essentially nine different types of brands and you can jumpstart the development of your brand strategy by identifying the one that’s right for you.

I’ve developed this hypothesis after working on brands for over 25 years.

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So you want to be a professional speaker [0.21]

Posted on July 3, 2017, 5:49 a.m. by Denise Lee Yohn @ [source]

Now that I’ve been speaking as a paid professional for several years, a lot of people ask me how to become a speaker. Figure out the type of person/group or segment of the market that your message is going to resonate with the most and set your sights on speaking to groups or companies that comprise those people.

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Brand book bites from Words That Work [0.25]

Posted on June 27, 2017, 5:43 a.m. by Denise Lee Yohn @ [source]

Luntz has been credited with advocating for the use of “global warming” instead of “climate change,” “energy exploration” instead of “oil drilling,” and “death tax” instead of “estate tax.” As you can imagine, he’s made many friends and many enemies — he’s also written a terrific book that demonstrates the power of words and provides extremely helpful instruction on how to craft communications so they make their intended impact. So, by drawing your attention to this book, my intent is to avoid debate on the merits of Luntz’s political involvement and instead focus on the takeaways that brand managers can benefit from.

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5 retail trends you can’t afford to miss [-0.02]

Posted on June 20, 2017, 5:21 a.m. by Denise Lee Yohn @ [source]

Unless you’ve been living in a cave for the past few years, you haven’t missed how dramatically the retail industry and shopping has changed. Thankfully the folks at RetailNext have identified five retail trends that you can’t afford to miss.

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Which best brand list is right? [0.18]

Posted on June 13, 2017, 5:46 a.m. by Denise Lee Yohn @ [source]

BrandZ just published its annual brand valuation report weeks after Forbes released its best brand list.

BrandZ says it uses financial information from annual reports and other sources, such as Kantar Retail and Kantar World panel to yield an “Attribution Rate.” They then multiply corporate earnings by the attribution rate to arrive at “branded earnings,” the amount of corporate earnings attributed to a particular brand.

brand companies earnings financial Forbes Index lists rate Report valuation


Ignite CX & EX to power up your business [0.21]

Posted on June 6, 2017, 5:50 a.m. by Denise Lee Yohn @ [source]

Ignite CX & EX to Fuel Your Growth. This talk outlines why and how employee experience (EX) excellence leads to customer experience (CX) excellence.

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How to give presentations with punch [0.22]

Posted on May 30, 2017, 5:23 a.m. by Denise Lee Yohn @ [source]

How do some speakers manage to captivate their audiences? You know the kind of speakers I’m talking about.

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Success today comes from not only knowing who your customers are, but also why they buy. It’s not enough to know your customers’ demographics (e.g., adults aged18-54) and category behaviors (what they currently buy, what products/brands they use).

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How to build a brand of distinction [0.08]

Posted on May 16, 2017, 5:30 a.m. by Denise Lee Yohn @ [source]

I recently was asked to speak to the executive team of a $200 billion organization about increasing the company’s competitiveness. It was an extraordinary opportunity and I seized it by sharing my insights on how to build a brand of distinction — one that isn’t merely different, but one that stands apart and above the rest.

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Brand book bites from BRAND A-Z [0.19]

Posted on May 9, 2017, 5:11 a.m. by Denise Lee Yohn @ [source]

It’s a much-needed update from the original edition published in 2004.

I learned so much from his perspective on brand-building and the way he served it up.

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Purposeful leadership [0.33]

Posted on May 2, 2017, 5:42 a.m. by Denise Lee Yohn @ [source]

In today’s cluttered, uber-competitive, over-retailed, choice-overload world, your brand must have an clear, meaningful reason for being.

Denise explains that, at its core, a company exists to create value.

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Last Friday Samsung launched a new flagship smartphone, the Galaxy S8, its first product launch following last year’s Galaxy Note 7 debacle. It’s loaded with ground-breaking features and functionality and has been called an “early favorite for the best phone of 2017,” but it’s probably not enough to re-galvanize the brand.

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Ask different questions to get different results [0.08]

Posted on April 18, 2017, 5:09 a.m. by Denise Lee Yohn @ [source]

If three makes a trend, then lately I’ve noted a new trend in strategic thinking. It involves the discipline to ask different questions to get different results — and not just different results — better, clearer, more sustainable results.

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What is Brand Essence? Brand Essence is often thought of as your brand DNA, the essential value of your brand, or the ultimate role your brand plays in the world.

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Brand book bites from The Service Culture Handbook [0.16]

Posted on April 4, 2017, 5:59 a.m. by Denise Lee Yohn @ [source]

I met Jeff when we were both launching our first books — his was Service Failure: The Real Reasons Employees Struggle with Customer Service and What You Can Do About It — and I’ve enjoyed our friendship ever since.

After starting out by explaining how “culture is the key to outstanding customer service,” Jeff shows how to define your culture and then align your company’s service with your customer service vision through goals, hiring, training, empowering, and leadership.

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Brand differentiation [0.26]

Posted on March 28, 2017, 5:14 a.m. by Denise Lee Yohn @ [source]

Brand differentiation is more important now than ever before. Here are five of my resources, all in one handy spot, to help you understand the new challenges and requirements to differentiate and how to achieve greater brand differentiation.

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