Digital Business Today


 

AI technology is a red hot topic in marketing at the moment, yet AI is a broad term covering a wide range of different technologies which are promised to transform marketing and many areas of business.

Yet some applications of AI are relevant to most businesses and offer a good opportunity to increase the relevance and response from your communications, so I still believe it’s useful to break down your options by looking at different categories within AI.

AI application Apply human intelligence learning machine marketers models propensity

 

2017 Trends in Digital Marketing [0.19]

Posted on Dec. 19, 2016, 8:46 a.m. by Digital Business Today @ [source]

Each year, to get an idea of the trends that will have the most impact in the year ahead, we ask Smart Insights readers to select the ONE marketing activity that they think will give their business the biggest incremental uplift in leads and sales in 2017 (or their clients if they work for an agency or as a consultant).

Here are the results for 2017 which make for interest reading since there are two clear winners.

big clear content data Insight marketing poll popularity trends winners

 

What are the top digital marketing Skills? [0.22]

Posted on Nov. 8, 2016, 8:15 a.m. by Digital Business Today @ [source]

It’s clear that digital marketing is growing in importance, but which are the most ‘in-demand’ digital marketing skills that are worthwhile developing so that they will appeal to employers? We set out to answer this question in our new Digital Marketing Skills research report which is a free download summarising the 700 responses we received from marketers.

answer free marketers marketing received Report responses skills summarising

 

As marketers today, we’re fortunate to have a huge number of free and low-cost online services to give us insight about our customers, competitors and market. They also help fuel our marketing by delivering automated relevant, real-time communications integrated across desktop and mobile and digital plus traditional marketing channels.

automated communications delivering fuel included marketing real relevant services time

 

Online retail trends 2016 [0.24]

Posted on March 12, 2016, 11:35 a.m. by Digital Business Today @ [source]

Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site for planning templates, strategy guides and daily updates on the latest developments.

 

I’m not sure whether I’m criticising client-side or agency marketers here, or both. Either way, I’m looking to prompt marketers to think differently about their priorities.

differently marketers priorities prompt

 

What happens in one minute online? [0.28]

Posted on Jan. 6, 2016, 7:50 p.m. by Digital Business Today @ [source]

We have a new infographic for the new year looking at the incredible volume of all the search and social media sharing activities that happen each and every minute across all the main digital marketing platforms.

The full post is on Smart Insights: What Happens in 60 Seconds Online.

 

7 steps to a Content Marketing strategy [0.11]

Posted on June 20, 2015, 1:46 p.m. by Digital Business Today @ [source]

Our research has shown that many marketers are now advocates of Content Marketing, but don’t have a Content Marketing strategy. I believe that since content marketing should be at the heart of digital marketing, a content strategy is essential, since specific tactics for other digital channels should flow from here.

content essential flow heart marketing of point specific strategy tactics

 

The 4 pillars of inbound marketing [0.23]

Posted on March 11, 2015, 3:58 p.m. by Digital Business Today @ [source]

I haven’t done any live blogging for a while, but have a chance before my talk at #DMXDublin from the Marketing Institute of Ireland and interesting to hear Mike Volpe CMO of Hubspot share their mindset – so I thought I’d share the 4 pillars that Hubspot’s marketing is based on.

An example of a tool created by Hubspot is Marketing Grader which although developed for just $5,000, originally has now been used more than 5 million times.

level mobile

 

State of Digital Marketing 2015 – Podcast [0.31]

Posted on Feb. 23, 2015, 9:11 a.m. by Digital Business Today @ [source]

Earlier in February I was interviewed by Daniel Rowles of the excellent Digital Marketing podcast – Daniel and Ciaran Rogers have been running this podcast since 2010 and their interviews have become of one of the best ways of learning about the latest developments in Digital Marketing… particularly, if like many, you have a commute and a podcast is an efficient way of learning the latest.

In the discussion I discuss the latest trends, techniques and tools for getting better results from integrating digital marketing.

comments questions social

 

Digital Strategy in 2015 [0.10]

Posted on Jan. 15, 2015, 2:37 p.m. by Digital Business Today @ [source]

In the latest editions of my books on Digital Marketing, we feature the SmartInsights.com RACE framework for creating and managing a Digital Strategy. The idea behind RACE is to provide a simple structure for companies to develop a digital plan which meets the challenges of reaching and engaging online audiences to prompt conversion to online or offline sales.

companies develop idea KPIs meets online plan provide race structure