Heidi Cohen


Headlines matter.

Headline darling Upworthy recommends cranking out at least 25 headlines before selecting the best option.

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Interactive content marketing is white hot.

Interactive content appeals to mobile-savvy users who actively seek digital, app and gaming experiences.

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Baer jumps on marketing trends in their infancy.

Baer’s point: If my local Bloomington dentist is on Facebook, you should be too.

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Now that summer’s in full swing, do you feel the same way when you look at your blank computer screen?

Even worse, do you get a nagging feeling that summer’s slipping away and you’ve barely been to the beach or out on the back 9?

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Strategy before tactics.

Email, search, social media: all are tactics marketers initially embraced tactically before they applied strategy.

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While we create one content effort at a time, no piece of content is an island.

Instead make changes with each new piece of content you create.

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Psyched Up – Book Interview [0.27]

Posted on June 17, 2017, 3 p.m. by Heidi Cohen @ [source]

More than most professions, marketing requires people to perform in high-stakes settings, such as pitch meetings or crucial sales calls.

Q: Is there a piece of marketing content that you’re particularly proud of?

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How Your Small Business Social Media Can Compete [0.07]

Posted on June 14, 2017, 6:25 p.m. by Heidi Cohen @ [source]

Want your small business social media to stand out and yield measurable results?

Want to learn more about Facebook?

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Gated Content VS Ungated Content [0.18]

Posted on June 9, 2017, 6:08 p.m. by Heidi Cohen @ [source]

How does the form guarding your precious gated content look to your visitors?

We seek visitors’ information so we can convert them into qualified sales leads.

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Crowd Pleaser Content Defined [0.19]

Posted on May 31, 2017, noon by Heidi Cohen @ [source]

Does your content suffer from a lack of love?

Feel like you’re on a never-ending treadmill where your content fails to gain traction such as backlinks, influencer love and social shares?

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The Road to Recognition – Book Interview [0.22]

Posted on May 27, 2017, 2 p.m. by Heidi Cohen @ [source]

Everyone has an incredibly unique value that makes them stand out in the world, that’s your personal brand. With just a small amount of consistency and focus, your personal brand can tell the world about your passions, expertise, humanity and the value you can provide.

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Want your business to standout amidst a broader array of customer options online and offline?

Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time.

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Ever thought about how your physical location reflects on your brand and your business?

Location is crucial for your business because it brings your product and brand to life for prospects and their influencers.

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How To Create Must-Read Recurring Content Columns [0.08]

Posted on May 17, 2017, 4:30 p.m. by Heidi Cohen @ [source]

Is recurring content part of your editorial content mix?

Grounded in journalism, a recurring content column is a consistent serving of content published on a regular schedule.

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5 Customer Experience Lessons From Your Mother [0.06]

Posted on May 14, 2017, 5:20 p.m. by Heidi Cohen @ [source]

You can learn a lot about customer experience and how to treat your audience from your mother.

Unlike children, your audience including potential buyers, their purchase influencers, customer and end-users are often only numbers to marketers.

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5 Basic Content Types Customers Need [0.20]

Posted on May 11, 2017, 1:50 p.m. by Heidi Cohen @ [source]

Before you realize they’re in market, your prospects, their purchase-influencers and customers actively look for Customer FAQ Content.

To satisfy their purchase-related information needs, offer potential buyers the 5 basic content types customers seek.

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More to the point: Should your business celebrate this holiday?

Just because other marketers are promoting a holiday, doesn’t mean your business should.

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When in buying mode, no customer is an island.

Instead, prospects research a variety of resources and reach out to influencers, both online and IRL.

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Tired of investing in expensive top quality content that merely yields lackluster marketing results?

Like many marketers you’re probably wondering whether you picked the wrong content creator or amplified and promoted the content enough.

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Need fresh blog post inspiration?

Most bloggers are constantly looking for new blog post ideas.

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