Have you ever heard a song in the morning, only to have it stubbornly stick in your head all day long, even though you don’t care for it?
There are a number of ways that advertisers can leverage these changing trends to better engage people, and Tartaglia called out a few.head heard increasingly marketer media morning song Tartaglia voice ways
As marketers, our jobs require that we prioritize ongoing education and learning in order to remain relevant and competitive. But instead of focusing on thought leadership solely, marketers have an opportunity to reframe their approach to become thought partners.attend audience content design marketer marketing reach session Snapchat ways
A new report compiled by HootSuite and We Are Social found that the total number of social media users has now exceeded 3 billion, accounting for about 40 percent of the global population. The three new categories added are marketing analytics, audience management, and media buying.analyze data helps Hootsuite marketing media Partners social users virtual
As we marketers long to make meaningful connections with our audience, we often look deep into our figurative crystal balls in hopes of finding a way to lay an irresistible field of content that will trap their attention. What creative tactics and tools can marketers use to create an engaging video experience?audience Cisco comedy content creative marketers marketing Tim video Wizard
Next week, Digital Summit will arrive in Minneapolis, drawing in distinguished speakers and attendees from far and wide while placing our hometown at the center of the marketing world for a few days. Minny is an ingenuity hotbed, always one step ahead of the curve with a thriving tech startup community that has led some to suggest MSP might be the next Silicon Valley.attendees cities content Lake marketing Minnesota Speaker Summit Town Twin
We often hear how engaging videos are on social media – but there’s certainly a trick to getting it right for your audience. This infographic shows highlights from a recent study from Animoto, where 1,000 consumers sounded off on what they wanted to see.conducted consumers content Google marketing recent results survey trust wanted
These days there’s no question that great content is a foundational element of any marketing strategy—especially in B2B.
As marketers, it’s our job to dig deep to understand who our audience is, the challenges they face and the questions they’re asking.big takeaway CMI content decision makers effort marketer marketing perspective Report vendor
Lately, there’s been a big push for adding humor and personality into B2B marketing. That level of buy-in can be tricky for B2B content, but humor can be a valuable tool for making a human connection, regardless of how dry your subject matter may be.B2B B2B Marketer content humor joke kids knock marketing personality play
Marketers who plan appropriately significantly increase their likelihood of success.
You’d think so, but unfortunately the day-to-day grind can cause many marketers to lose sight of what’s important and essential for content marketing success.content created day eBooks guide insights marketers marketing success top
These days, there’s little doubt among B2B marketers that content is the foundation of digital marketing success. If I want to see what resonated the most with audiences, I can filter the briefing down further by limiting results to the past 24 hours, three days, or even three months.audience B2B content creative find Inspiration marketer marketing members team
Social media marketers, do you feel a brief pang of envy when a brand gets sassy on Twitter or Facebook?
The good folks at Sprout Social just released their Q2 2017 Sprout Social Index, and they’re taking aim at precisely that question.audience brand helpful honest humor marketing message personality social social media
Your main goal as a community manager is to advocate your brand on social networks, find and engage potential customers in an online community and deepen the customer’s relationship with the brand. As a community manager, it’s important to not only link the customer community to the brand, but also to instill the brand goals and objectives throughout the community.brand content customers easy find messaging provide relationship response social media