Every company should consider using digital marketing as part of their marketing strategy, not only for online businesses but physical businesses as well. Any company can use an online arena to reach their target audience.business business owners content marketers marketing online strategy things video Wade
Have you ever driven a car that had no speedometer? Financial information from last month compared to plan and same month last year is certainly relevant, but not part of a dashboard, since there is nothing you can do to fix a problem when numbers are as old as a week, let alone the typical several weeks required to prepare financial statements for review.car critical dashboard driver driving instructor metrics speed speedometer units
You’ve heard it all before: global cities claiming to be the ‘new Silicon Valley.’ The truth is that the Bay Area’s tech and startup dominance isn’t going anywhere, with roughly 70% of all venture capital funding located in the United States. Global markets have faced uncertainty however that may be discouraging expansion, with the current administration considering tax changes to boost exports.Berlin business Germany perfect Silicon skills startup talent tech visa
One of the hardest things about running a small business is compliance. It can be tempting to cut corners when outsourcing things like mailings and billing, but it’s worthwhile to ensure the company you are working with adheres to all the laws and regulations that apply to your business.breaches business caused compliance data party record small things vendors
With the copious amounts of rain hitting much of the U.S. this year already, we know it is going to be a wet one. Especially if your business is in California, you know that the state has received torrential rainfall after years of drought.building customers doorway employees equipment rain rainy small business Weather wet
It’s called a brand story but all it really is a shorthand way of describing the most important parts of your business.
A brand story just means what inspired you to set up your business, why it exists in the world and what real problem it solves for your customers.bin brand business customers drinks Innocent inspired job smoothies started
It’s easy to let your personal and business finances mix together, especially if you’re not making a profit from your business (yet!). However, it’s critical to establish a clear line between your personal and business finances early on.accounts bank business card deductions expenses finances personal separate transactions
Going with gut instinct has plenty of famous adherents—Steve Jobs was famous at Apple for making key decisions without referring to marketing data, one of which is said to have been the genesis of the iPad—a device that sold 42 million devices in 2016.
As a startup business, I know that gut instinct or intuition is particularly important, when time is in short supply, and when being true to your initial vision is often the most essential part of the business, even if it is the easiest part to get lost in the noise.big business children founder Gadish gut intuition Library Ride startup
Many entrepreneurs are not prepared for conflict, or actively avoid it.
The most successful entrepreneurs are creative and skillful in handling conflicts, and actively seek constructive conflict with key stakeholders.actively business conflict constructive engage entrepreneurs position startup Type win
While implementing Google Analytics tracking is the first step toward making smart business decisions based on data, it’s really just the first step.
Without regular attention and maintenance, your business is either blindly relying on its Google Analytics data (scary), or is likely not using it at all (sad).data filter Google Analytics Hostname navigate PII referral Referral Spam Report tracking