The BigCommerce Blog


 

You probably already know how important inventory management is.

For example, a spike in sales for rain boots before a hurricane means that you can probably skip using that trend in forecast data, but the same spike in May, which is typically a rainy month, probably means it’s a seasonal trend.

costs data inventory inventory management product reduce sales stock trend warehousing

 

Get people to visit your store.

Get Started Now Check out Pixelpop in the BigCommerce App Store.

customers delay option page Pixelpop popup product sale store theme

 

A few years after high school, I read “The 4-Hour Workweek,” quit my job and moved to Buenos Aires.

Widespread internet usage solves for the latter –– where you can Google suppliers and build relationships.

abandon business college decided Dream Google LEDs light revenue update

 

You dream of becoming a successful entrepreneur, building a business from a single idea, and growing it into a thriving company.

We had hit that pivotal moment in our company where we grew too fast.

business customers decision industry Listen maintain needed rate satisfaction wanted

 

You dream of becoming a successful entrepreneur, building a business from a single idea, and growing it into a thriving company.

We had hit that pivotal moment in our company where we grew too fast.

business customers decision industry Listen maintain needed rate satisfaction wanted

 

You don’t really know what you’re doing until you’ve lost $1M of your own money in 1 year.

Instead, we built our $22,000,000 business by learning from our failures.

ahead Area business ego fee gut hard losing money nice

 

Every $10,000 invested at Amazon’s IPO in 1997 would today be worth $4.8 million.

Amazon’s stock price has risen in equal measure, from $18 in 1997 to around $948 at the time of writing –– a 5,166% increase.

Amazon brand eventually grow internet items online sales sellers shipping

 

Generating demand is among the most important aspects of selling online, and the most successful brands are also those which optimize for sales across a variety of touchpoints.

Today, we’re excited to share a new way BigCommerce merchants can make marketing campaigns even more successful — the BigCommerce Buy Button.

analytics BigCommerce button code Google option Property track tracking UTM

 

How important are product images to ecommerce?

Whether they’re looking for a new sofa or the perfect pair of earrings, people who search and shop on their smartphones at least once a week say that product images are the shopping feature they turn to most.

brand business care credibility imagery images put quality reflects seller

 

When it comes to retouching images, there’s no need for a lengthy intro.

If you come across a term you don’t recognize, refer to our retouching glossary.

bother cleanup creases fit heavy leg means Pins product retouching

 

In 2016, more than 500 online brands submitted their storefronts for the inaugural Design Awards competition.

After reviewing more than 1,000 entries, today we’re excited to announce our 2017 Design Awards finalists.

big picture brands decision makers design including industry innovation innovators teams winners

 

The trick to Amazon success is similar, in parts, to the trick with success on a webstore.

In this way, Amazon works similarly to Google –– using an algorithm based search functionality that displays results for consumers based on a variety of factors.

Amazon dropped listings noticed page PPC product ranking returned sales

 

Email marketing is the number one most effective channel for ecommerce businesses.

The only reason anyone says email marketing is dead is because they aren’t very good at it.

benefits brand building customers friend insights questions regular relationship spouse

 

Get Advice from the Industry's Landing Page Leader Bounce Exchange is the 7th fastest growing business in the U.S. And landing pages are their secret weapon.

After analyzing billions of impressions, with the people-based approach to landing page optimization, BounceX has found that brands see a 10-15% lift in conversion rate, on average.

adapt based brand creating individuals landing page People represent tool user

 

Branding isn’t a logo. In fact, branding cannot be seen.

analytics brand customers key matters mixed product purchase success web

 

Checkout optimization is a frequently overlooked area for retailers looking for routes to increase online revenue. There is a reason that 7 out of 10 shopping carts are abandoned.

abandoned business cart Impression main opportunity product reduce results shopping

 

But for the 41.6% of other abandoned carts, many people will begin your checkout flow. And, when you have their email, you can trigger an abandoned cart series to bring that customer back and earn their sale.

abandoned cart checking cool final makes math matter quickly shipping

 

Does this sound familiar?

There are nuances to earning that sale –– what we will call “conversion” from here on out –– that are crucial for all business owners to know.

business conversion eCommerce growth rate steps Summit traffic users wanted

 

All of those stats are net positive for online businesses in terms of earning a customer’s cash. They can also drive traffic by increasing SEO and up-sell and cross-sell additional products to both existing and potential customer cohorts.

alongside Amazon conversion items post product review sell testimonials traffic

 

In 2016, more than 500 online brands submitted their storefronts to the BigCommerce team for the inaugural Design Awards competition.

Submit Your Brand for the Design Awards Enter the competition now.

big picture consumer decision makers design industry innovation innovators teams web winners