You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window.
These are just general suggestions; your customer base is totally unique and you’ll have to find the connections that unite — and separate — different groups of your target audience.audience brand conversions CTA lead message personalization sales segmenting Speaking
Growing a wildly successful software as a service (SaaS) business is a game of numbers. For example, you might find out that many of the signups are using a specific piece of legacy software, so you can adjust the funnel to highlight how easy it is to move over to your product.customers data Give growth idea product SaaS services user webinar
They could tell you, in broad strokes, what a customer might be interested in — but they weren’t very specific. This ad could still be improved, however, by linking to a method of contacting support or live chat should the user have any questions before checkout.ad audience behavioral marketing Facebook free item kind retargeted specific user