The Kissmetrics Marketing Blog


 

There’s a problem in business.

Okay, fine, there are plenty of problems in the wide world of business.

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It’s hard to imagine going anywhere without your mobile device these days. Because of all this traffic going to and from the server, there were limits on how many times you could do this.

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You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window.

These are just general suggestions; your customer base is totally unique and you’ll have to find the connections that unite — and separate — different groups of your target audience.

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AdWords is one of the most predictable paid media channels. As Gary Vaynerchuk said: “marketers ruin everything.” AdWords became more competitive, and it became harder to get positive ROI.

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Yes, you’re about to launch your first (or maybe fifth) product.

What your team does before the launch is just as important as what you do on launch day.

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Churn is a fascinating thing.

What makes it frustrating is that you don’t always have a clear picture of what causes people to churn or what you should do about it.

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Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully.

What Is Automated Email Marketing?

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Think ‘lead magnet’ ads are new-age?

Think again.

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Each group of users need to be treated differently. And each group can be learned from to drive more product adoption and help direct future product releases.

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When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are inextricably linked to each other.

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Visits and pageviews are nice.

But conversions are all that matter at the end of the day.

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Growing a wildly successful software as a service (SaaS) business is a game of numbers. For example, you might find out that many of the signups are using a specific piece of legacy software, so you can adjust the funnel to highlight how easy it is to move over to your product.

customers data Give growth idea product SaaS services user webinar

 

Are you annoying your customers?

In this case, you’re not annoying your customers.

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The premise was simple.

She’d feature and share products she thought other moms would like.

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A part of using analytics is knowing what user behavior is driving what action.

As product marketers, we’ll want to make sure our users are using product features, new and old, and staying engaged with the product.

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It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization.

Why might he not want to increase your CRO budget?

boss budget conversion CRO CRO budget investment leadership opposition optimization revenue

 

Increase the total number of customers. Increase the average number of times each customer buys from you.

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They could tell you, in broad strokes, what a customer might be interested in — but they weren’t very specific. This ad could still be improved, however, by linking to a method of contacting support or live chat should the user have any questions before checkout.

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We’re living in a new reality.

The rising issue is that most companies haven’t adjusted to these new changes.

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A successful attorney’s entire job rests on one question: can he persuade the jury to view the case as he does?

How do you know when you’re successful if you don’t have a goal?

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