The Kissmetrics Marketing Blog


There’s a problem in business.

Okay, fine, there are plenty of problems in the wide world of business.

Ballmer business content creation customers focus marketing money put revenue extraction


It’s hard to imagine going anywhere without your mobile device these days. Because of all this traffic going to and from the server, there were limits on how many times you could do this.

Apple BlackBerry call greater mobile notification phones push notification receive user


You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window.

These are just general suggestions; your customer base is totally unique and you’ll have to find the connections that unite — and separate — different groups of your target audience.

audience brand conversions CTA lead message personalization sales segmenting Speaking


AdWords is one of the most predictable paid media channels. As Gary Vaynerchuk said: “marketers ruin everything.” AdWords became more competitive, and it became harder to get positive ROI.

Add buyer decision French keyword location stage targeting terms traffic


Yes, you’re about to launch your first (or maybe fifth) product.

What your team does before the launch is just as important as what you do on launch day.

audience brand ambassador content engagement goal launch pre launch product sale team


Churn is a fascinating thing.

What makes it frustrating is that you don’t always have a clear picture of what causes people to churn or what you should do about it.

building business copy customer idea improve loops product user ways


Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully.

What Is Automated Email Marketing?

delivery helps marketer marketing matter means messages product rate things


Think ‘lead magnet’ ads are new-age?

Think again.

ad ago campaign decades marketing product Remember takes works years


Each group of users need to be treated differently. And each group can be learned from to drive more product adoption and help direct future product releases.

aware feature find heard Kissmetrics marketing product times treated user


When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are inextricably linked to each other.

ads conversion customers data deliver insights page prospects sale win


Visits and pageviews are nice.

But conversions are all that matter at the end of the day.

conversion engagement goal hard page path setup Test tracking video


Growing a wildly successful software as a service (SaaS) business is a game of numbers. For example, you might find out that many of the signups are using a specific piece of legacy software, so you can adjust the funnel to highlight how easy it is to move over to your product.

customers data Give growth idea product SaaS services user webinar


Are you annoying your customers?

In this case, you’re not annoying your customers.

annoying audience brand content customer engage message seasonal surprise times


The premise was simple.

She’d feature and share products she thought other moms would like.

ad audience custom audience customer John means months product sales Spearmint


A part of using analytics is knowing what user behavior is driving what action.

As product marketers, we’ll want to make sure our users are using product features, new and old, and staying engaged with the product.

ad channel drill driving drop feature paying product signups user


It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization.

Why might he not want to increase your CRO budget?

boss budget conversion CRO CRO budget investment leadership opposition optimization revenue


Increase the total number of customers. Increase the average number of times each customer buys from you.

customer customer centric easy eCommerce Google marketing product purchase review store


They could tell you, in broad strokes, what a customer might be interested in — but they weren’t very specific. This ad could still be improved, however, by linking to a method of contacting support or live chat should the user have any questions before checkout.

ad audience behavioral marketing Facebook free item kind retargeted specific user


We’re living in a new reality.

The rising issue is that most companies haven’t adjusted to these new changes.

audience brand collaboration companies consumer customers engagement engagement gap partnership team


A successful attorney’s entire job rests on one question: can he persuade the jury to view the case as he does?

How do you know when you’re successful if you don’t have a goal?

Attorney Attorney John goal jury software success successful trial user witness