The Moz Blog


 

5 Tips to Help Show ROI from Local SEO [0.21]

Posted on Aug. 15, 2017, 12:01 a.m. by The Moz Blog @ [source]

Earlier this year, when I was first writing my advanced local SEO training, I reached out to some users who work for local SEO agencies and asked them what they'd like more training on. Over the past year, I've looked at many monthly reports that made my head spin — it's just too much data.

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Normally, as SEOs, we follow a deceptively simple process. But it is doing a lot of things that we as SEOs try to do (build awareness, search volume, links…), and it’s doing so by successfully matching informational or entertainment intents with transactional pages.

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Entertain the idea, for a moment, that Google assigned a quality score to organic search results.

But regardless of that, you get this idea that Google has this sort of sense of how the page performs in their search results.

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How to Find Your Competitor’s Backlinks - Next Level [0.14]

Posted on Aug. 10, 2017, 12:04 a.m. by The Moz Blog @ [source]

In our last episode, Brian Childs equipped copywriters with the tools they need to succeed with SEO.

In Moz’s SEO training classes, we discuss how to identify and prioritize sources of backlinks using a mix of tools.

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We’ve created more than 800 content campaigns at Fractl over the years, and we’d be lying if we told you every single one was a hit.

A great example of this is a project we created about the reasons startups fail.

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That is typically what I tell our new clients at Red Door Interactive (RDI). There's no hard number here, but typically 20 or more people are involved in taking web pages from an idea to a 200 status code.

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Content creation is hard enough without adding bad HTML into the mix. I am also the Chief Content Badger there.

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After all that work, it seems silly to share a post just once.

Unless, of course, you’re into that boring busywork thing.

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45 Local SEO Pitfalls & How to Avoid Them [0.08]

Posted on Aug. 1, 2017, 12:11 a.m. by The Moz Blog @ [source]

The classic 1982 Activision game, Pitfall!, was so challenging that most players believed you could only win by running out the 20-minute clock. I’m a local SEO, and what I’ve learned is that to be agile enough to beat the odds, local business owners have to swing over the obvious pitfalls that less savvy competitors are doomed to become mired in.

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Typical link outreach is a tired sport, and we've all but alienated most content creators with our constant link requests. This week, I'm going to help you avoid having to directly ask for links.

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The Lazy Writer’s Guide to 30-Minute Keyword Research [0.27]

Posted on July 26, 2017, 12:19 a.m. by The Moz Blog @ [source]

Keyword research doesn’t have to be a marathon bender.

When we were hired to do keyword research for an MRI company, we discovered that hundreds of people a month were searching “open vs closed mri” but no one was providing any good answers, content, or photos for these searchers.

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A Beginner's Guide to Marketing Automation [0.18]

Posted on July 25, 2017, 12:09 a.m. by The Moz Blog @ [source]

To say marketing automation is a complex subject is putting it mildly.

While it’s easy to say things like “Everybody’s on Facebook/Twitter/Instagram,” it’s simply not true.

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A Beginner’s Guide to Marketing Automation [0.18]

Posted on July 25, 2017, 12:09 a.m. by The Moz Blog @ [source]

To say marketing automation is a complex subject is putting it mildly.

While it’s easy to say things like “Everybody’s on Facebook/Twitter/Instagram,” it’s simply not true.

business contact content convert lead marketing automation message person product sale

 

Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult.

After a year and change of writing, optimizing, re-writing, and re-optimizing the content — all while building links — we weren't getting any movement with our organic rankings.

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Move over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. It doesn't matter how many links you have, you are not ranking, my friends.

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Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners.

To answer that question, we have to separate the theory of search engine optimization from the various tactics which we as SEO professionals spend so much time debating and testing.

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It’s 105 degrees outside my office right now, and the only thing hotter in this summer of 2017 is the local SEO industry’s discussion of review spam. If review spam stems from a YP review, click the “Flag” link in the lower right corner of the review and fill out the form to report your reasons for flagging.

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In our last episode, Brian Childs shared a few handy shortcuts for targeting multiple keywords with one page.

One tool you can use to measure goals is Google Analytics (GA).

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If you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. Sometimes this version gets more links than this version because they're shared on Twitter, and so that's the one everybody picked up and copied and pasted and linked to.

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I have some big news to share with you. And of course, he is one of our largest shareholders and will remain Chairman of the Board.

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