Earlier this year, when I was first writing my advanced local SEO training, I reached out to some users who work for local SEO agencies and asked them what they'd like more training on. Over the past year, I've looked at many monthly reports that made my head spin — it's just too much data.business owner call goal local ranking re Report SEO tracking training
Normally, as SEOs, we follow a deceptively simple process. But it is doing a lot of things that we as SEOs try to do (build awareness, search volume, links…), and it’s doing so by successfully matching informational or entertainment intents with transactional pages.com laptop page product purchase rank SEO tactic vertical volume
Entertain the idea, for a moment, that Google assigned a quality score to organic search results.
But regardless of that, you get this idea that Google has this sort of sense of how the page performs in their search results.data domain Google metrics organic page quality score subdomain ve Whiteboard Friday
The classic 1982 Activision game, Pitfall!, was so challenging that most players believed you could only win by running out the 20-minute clock. I’m a local SEO, and what I’ve learned is that to be agile enough to beat the odds, local business owners have to swing over the obvious pitfalls that less savvy competitors are doomed to become mired in.brand business city Google listing local local business platform public review
Keyword research doesn’t have to be a marathon bender.
When we were hired to do keyword research for an MRI company, we discovered that hundreds of people a month were searching “open vs closed mri” but no one was providing any good answers, content, or photos for these searchers.content Google keyword page popular provide questions searches topic wedding
Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult.
After a year and change of writing, optimizing, re-writing, and re-optimizing the content — all while building links — we weren't getting any movement with our organic rankings.answer content conversion Featured Snippet keyword organic position rank ranking SERP
Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners.
To answer that question, we have to separate the theory of search engine optimization from the various tactics which we as SEO professionals spend so much time debating and testing.content engine goal Google page provide SEO tactic topic user
It’s 105 degrees outside my office right now, and the only thing hotter in this summer of 2017 is the local SEO industry’s discussion of review spam. If review spam stems from a YP review, click the “Flag” link in the lower right corner of the review and fill out the form to report your reasons for flagging.brand business consumer negative owner platform review review spam sentiment spam
If you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. Sometimes this version gets more links than this version because they're shared on Twitter, and so that's the one everybody picked up and copied and pasted and linked to.canonicalize content Google Guess Index ranking signal re URL ve whiteboard