Brand


 

Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away.

When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017 Digital Summit Minneapolis 45 minutes of content in his 25-minute closing keynote, he was not joking.

brand campaign content form influence influencer influencer marketing marketing Odden supercharge

 

What is the greatest marketing challenge in the digital age? Director of Cooler Insights – a boutique content marketing agency – he loves to help businesses create, nurture and grow winning brands through storytelling, social media, and PR.

brand business content customers keyword leads online reading social media visitors

 

Creating a personal brand is like climbing Mount Everest. It takes dedication, commitment, and long-term work—so much work, in fact, that many people skip creating one altogether.

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Why You Need Content for Personal Branding [0.25]

Posted on Aug. 17, 2017, 5 a.m. by Simplicity @ [source]

Your content positions you as the expert in your field, tells your story & helps you build your online authority. Just think about it: LinkedIn is the online epicenter for meeting people, building business relationships, and sharing content.

brand Branding business content expert LinkedIn niche online personal valuable

 

Bots Don’t Buy: 5 Tips To Avoid Advertising Fraud [0.10]

Posted on Aug. 17, 2017, 2:30 a.m. by Young Upstarts @ [source]

President Ronald Reagan once famously said about the Soviet Union, “Trust but verify.” While digital advertising is not as much of an existential threat as the Cold War was, the principle of verification very much applies.

As the CEO of the first Omni-Channel PMP media company, we champion transparency, take pride in our legitimate third-party measured results, could not agree more with Mr. Pritchard and applaud the efforts by Google and Facebook to regain advertiser trust.

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For the past several years, marketers have been focused on one demographic: millennials.

Today’s e-commerce retailers are learning from their past missteps.

brand buying demographic Gen generation Millennial past smartphones wanted Zers

 

It’s ridiculously easy for a brand to get started on social media.

But it can also be ridiculously hard for a brand to master the art of the social news feed – not to mention navigate bad feedback and foster relationships with followers.

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Though once nothing more than a niche interest among Americans, soccer has absolutely exploded in popularity in recent years.

Though Heineken has long been associated with soccer in Europe, its push into North America only began in earnest in late 2014 when the company signed on to replace Budweiser as the official beer of Major League Soccer.

American beer brand club Heineken league MLS Soccer sport team

 

There are many ways to measure the strength of a franchise. How many units does it have?

brand business critical factor franchise franchisees Franchising learn ways years

 

For many, the definition of creating a luxury product or service is tolerating inefficiencies and adding extra expenses in order to make something a bit different, more personalized, that stands out. It might seem an odd place to be a home for luxury hotels.

Accor acquisition brand Cahill Fairmont FRHI hotel luxury programs properties

 

The fastest growing businesses today have a powerful secret weapon: superusers. They are also a key to success in the Membership Economy — an emerging model in which businesses create a customer-centric strategy using tactics like subscription pricing, inclusiveness, and digital community.

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The Ultimate Guide to Social Media Marketing [0.18]

Posted on Aug. 15, 2017, 6 p.m. by Jeffbullas's Blog @ [source]

Perhaps one of the biggest human flaws is that we tend to be a bit impatient.

Perhaps paid social media advertising is a better option when it comes to increasing brand awareness, traffic generation, and customer acquisition.

audience brand business content Facebook media marketing network post social social media

 

My guess is that few white-collar Forbes readers had heard or thought much about blue-collar Dickie’s brand before yesterday’s news that VF Corporation was acquiring Williamson-Dickie Mfg.

Plans are for Williamson-Dickie’s hard working brands, including Dickies, Workrite, Kodiak, Terra, and Walls, to join the other VF rugged workwear brands, notably Wrangler, RIGGS Workwear, Timberland PRO, Red Kap, Bulwark, and Horace Small, to become the global leader for blue-collar workwear, as well as specialty uniforms.

apparel blue brand collar Dickie Fashion Timberland VF Williamson Dickie workwear

 

This year marks the 40th anniversary of Elvis Presley’s death, and yet his long shadow continues to influence today’s entertainers, creators and social marketers. Yes, there have been accusations that the Colonel exploited Elvis, though closer examination of history and records shows that their partnership was one of the most successful joint ventures in modern business, and one that has continued to pay dividends 40 years after Elvis’s death and 20 after Parker’s (the Elvis Presley brand continues to be one of the top grossing entertainer brands in the world, routinely generating up to $55 million a year).

artist brand business Elvis income influence Inspiration music Presley reach

 

Content marketing is one of the most hot-button topics in the business world today. While the concept of content marketing is nothing new, consumer accessibility to brand messaging has accelerated with the evolution of the internet, and the importance of publishing top-notch content has skyrocketed.

audience brand business consumer content content marketing marketing post product way

 

Regardless of size and stature, all businesses have one thing in common: they all rely on words to sell.

Look at the size and type of fonts that will be used.

brand business content copy huge marketing pretty stories words writing

 

If you’re a small business owner, one method of driving traffic you may not have considered is Amazon advertising. Small business needs to take advantage of this and use it as as an advertising tactic.

ad Amazon Amazon advertising brand business product searches small suggest types

 

On a Thursday afternoon in late spring, 32-year-old Glossier founder and CEO Emily Weiss rides the elevator to the penthouse level of her company’s downtown Manhattan headquarters. After all, her company’s popularity is directly related to her ability to cultivate a feeling of friendship with and among her customers.

beauty brand Glossier industry pink product Weiss White women year

 

Today’s guest post comes from Colour Graphics and is a great reminder that guerilla marketing tactics should not be overlooked by small business owners, so long as their ROI is being tracked. A mass outdoor poster campaign, projected messages on buildings, and so on are relatively cheap but incredibly effective.

advert brand business buzz campaign guerrilla guerrilla marketing marketing product tactics

 

Creative In Conversation: Dion Lee [0.17]

Posted on Aug. 14, 2017, 10:27 p.m. by Forbes Real Time @ [source]

Australian designer, Dion Lee produces collections that are found at the intersection of architectural form and feminine fluidity; a signature aesthetic that has worked ever since he established his namesake brand in 2009.

Now an infamous Australian export, his line calls to the contemporary person and it's full of paradoxes - strength and fragility, boldness and subtlety are merged for collections that continue to allure and excite.

Australian brand challenge Collections design DL FC Inspiration principles season