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For the past several years, marketers have been focused on one demographic: millennials.

Today’s e-commerce retailers are learning from their past missteps.

brand buying demographic Gen generation Millennial past smartphones wanted Zers

 

How to Retain More “Job Hopping” Millennials [0.15]

Posted on Aug. 14, 2017, 7:59 p.m. by Noobpreneur.com @ [source]

Millennials now comprise somewhere in the neighbourhood of 30% of the total North American workforce. With so many millennials in the job market, and Generation Z getting ready to dip their toes into a potential career soon, retaining millennials and grooming them to manage the next generation of workers needs to be on the forefront of any successful business’s agenda.

business career employee feel Gen generation job Millennial opportunities working

 

Last year, for the first time ever, the amount spent on digital advertising surpassed that spent on television ads. Last year, Facebook made over $26 billion in revenue, a number that exceeded analysts’ expectations and that represented a $9 billion increase over the previous year.

brands content Gen marketing reach social media spent television trend Zers

 

As a retailer, no doubt you have some members of Generation Z on your staff — and if you don’t, you will soon.

The exact demarcation of Generation Z varies depending on whom you talk to, but the U.S. Census Bureau says Gen Z started in 2001, though some say it includes people born in the late 1990s.

advantage employees Gen generation grew job nature product social media store

 

Exit Strategy for Boomers [0.13]

Posted on July 27, 2017, 5:11 a.m. by Barbara Weltman @ [source]

We can’t live forever, and planning an exit to our businesses is essential … for us, our families, our employees, our co-owners (if any), and our companies. According to the Exit Planning Institute, most of the owners’ assets (80% to 90%) are in their businesses, yet most are not ready to reap full value.

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5 Essential Money Moves for Generation X [0.10]

Posted on July 25, 2017, 12:17 p.m. by Forbes Real Time @ [source]

It’s not your imagination, Generation X.

Gen Xers — those of us in our mid- to late 30s through our early 50s — can successfully juggle competing priorities and strike some measure of life/money balance by making these essential money moves.

financial Gen kids making money paycheck priorities retirement saving Xers

 

7 Things Employers Must Know About Generation Z [0.13]

Posted on July 21, 2017, 2:30 p.m. by AllBusiness.com @ [source]

Remember Generation X? They never got as much attention as the baby boomers—and now, the same thing may be happening to Generation Z, the generation behind the millennials.

and business employees expect Gen generation job Millennials Stillman workers

 

A new report from Nielsen’s Total Audience Report for the first quarter of 2017 highlights how unique and diverse Gen Z is in media consumption. This report shows a device ownership and other technology breakdown by generation, and why Gen Z is more able to adapt to new technologies than other generations.

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10 Tips For Marketing To Gen Z On Instagram [0.16]

Posted on July 19, 2017, 4:30 p.m. by Forbes Real Time @ [source]

Generation Z is currently the youngest generation — those born during or after 1995. They are the first generation to have been born when the personal computer, cell phone and internet were ubiquitous.

brand content customers demographic Gen generation Instagram marketers marketing Snapchat

 

On a trip to Rome with his niece and nephew, Paul Burke had a firsthand encounter with the shortcomings of today’s cultural experiences, and their effects on Gen Z consumers. Burke was on a guided tour of the Coliseum, and he realized that his niece and nephew were learning more from Google searches on their smartphones than they were from the trained Coliseum curator.

Burke Coliseum Gen generations Google guru immersive museum Tour visitor

 

The role of the Chief Marketing Officer (CMO) is evolving and transforming faster than any other role in the C-Suite.

In a recent conversation about fragmentation and the evolving role of the CMO, Nicholas Martire, SVP ALDO Group North America & Call It Spring brand, stated, “Brands need behavioral information to inform design and sense demand.” Putting this idea into practice, ALDO, Canada’s largest global retailer, developed a “store of the future” that combines digital content and experiences with physical products to create a best-in-class retail experience.

Aldo brand CMO consumer Gen generation product Retailer role understanding

 

How To Effectively Work With Generation Z [0.15]

Posted on June 27, 2017, 12:40 p.m. by Forbes Real Time @ [source]

When it comes to working with Generation Z, the first thing you need to understand is who they look up to: Millennials.

For many older managers, the idea of their younger (or youngest) employees working remotely is terrifying because they assume the work won’t get done.

employee employer Gen generation Millennial older remotely travel working young

 

It’s great that your company recognizes the importance of advertising to Generation Z.

Instead, hire a diverse selection of people to represent your company.

ad advertisement advertising brand customers Gen generation pivotals product young

 

4 Reasons Gen Z Will Rule The Tech World By 2020 [0.17]

Posted on June 26, 2017, 3:30 p.m. by Young Upstarts @ [source]

The new generation is coming of age and marketers turn their gaze to the new consumer focus group. Social networks will once again have to adapt to the preferences of the new leading generation.

age apps consumer Gen generation Millennials mobile social media solutions tech

 

As scammers have become more aggressive, the Internal Revenue Service (IRS) and state tax authorities have been warning potential victims to be vigilant.

Notwithstanding your level of confidence in dealing with potential scammers, the best course of action is to disengage.

Baby Boomers call Gen Give IRS Millennials personal phone scam scammer

 

How to Respond to Gen-Z Entering the Workforce [0.15]

Posted on June 22, 2017, 3:46 a.m. by AllBusiness.com @ [source]

Generations are often grouped as a result of certain defining criteria. Generation Z, or the otherwise termed iGen, represent a group of people currently entering the workforce, succeeding the millennials.

competitiveness employers entering Gen generation job marketplace Millennials training traits

 

That’s what you may be thinking reading this headline. I’m fun to hang out with.” You want to invite them into your house for drinks or maybe a cookout.

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At the high-end of the PC gaming hardware market, Nvidia currently dominates while we wait for AMD's Vega graphics cards to turn up.

The exact memory boost you'll see will depend on the graphics card model, and pre-overclocked cards will have been approaching the new clock speeds anyway.

card Gen graphics GTX memory next Nvidia standard TI upgrade

 

What’s trending in family travel this summer vacation season? A total of 772 advisors from travel agency partners in North America, Latin America, Asia-Pacific, the Caribbean, Europe, Africa and the Middle East were surveyed, providing global insights into the year’s hottest family trends.

Advisors destinations families Gen global hotel leading season tourism travel

 

How Teens Win Brands and Influence Trends [0.19]

Posted on June 4, 2017, 10:04 p.m. by Retail Minded @ [source]

By Zephrin Lasker, CEO and Founder, ShopChat.

In the age of “instant,” it’s more important than ever that brands keep up with the trends – and the teens that define them – that could make or break their businesses.

boxes brand Gen love Messaging Apps online social Subscription teen trend