Infiniti possesses no century of excellence to match the best European brands, no gravitas borne of a storied racing heritage or legacy of engineering greatness. For Infiniti, there is no remembrance of things past to inform and inspire design language of 21st Century luxury performance cars.

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Infiniti, the smallest mainstream luxury car brand in the U.S., is making a play to snag customers from the likes of BMW and Lexus with a renewed focus on its longtime bestseller, the Q50 compact sedan.

Tweaks to the 2018 Infiniti Q50, whose mid-cycle facelift is expected at dealerships by the end of the month, will be minor, but its marketing will emphasize the sedan's two advantages over rivals such as the Lexus IS and BMW 3-Series: horsepower and price.

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