Marketers from around the globe convened to listen to top marketers share insight and advice at the recent Marketing United conference.
The objective of the conference was to bring digital marketers around the world together to learn, network, and get inspired by some of the smartest minds in the industry.advice conference convened globe Insight Listen marketers marketing recent United
It’s also the fundamental insight captured by ancient Greek historian Thucydides in his History of The Pelopennesian War. By analyzing the analogs and precedents in the historical record, what clues or insights or lessons might we draw?Allison applied center China historian Insight policy Thucydides usual war
Retail is digital, whether you sell online, in a brick and mortar store or both. The reality is, consumers engage digitally as part of their retail journeys and as a result, merchants must respond to the increasingly changing consumer marketplace that leads customers from their retail research to their final point of purchase.attendees business experiences industry Insight leaders retail Retailer Shop org tech
Today’s interview is with Bernadette Jiwa, Founder of The Story of Telling and a recognised global authority on the role of story in business, innovation and marketing and the author of five best-selling books on marketing and brand storytelling. Bernadette joins me today to talk about her new book: Hunch: Turn Your Everyday Insights into the Next Big Thing, big data, decision making, where hunches come from and how we can develop our own hunches.Bernadette Bernadette husband big book business data Insight interview noticing turn
Communication engagement is an ever-changing process in the global marketplace, ergo new trends are constantly affecting an advisor’s strategy in aligning boards, management and institutional shareholders.
Leah Malone, director at PricewaterCoopers’s Governance Insight center, comments on the change in engagement, addressing communication breakdowns between boards and shareholders and the importance of and advisor’s role in the engagement process.advisor board communication director engagement ever governance Insight Malone shareholder
What books do top C-level leaders recommend? To find out, I reached out to leaders from different industries, such as healthcare, financial services, food, security management, and technology, to find out about the books that they find insightful, motivating, or inspiring.book business find innovation Insight leaders leadership management marketing uber
A successful data and analytics (D&A) function encompasses more than a stack of technologies, or a few people isolated on one floor of the building. Companies can follow the league’s lead by first understanding that successful D&A starts at the top.building business data data analytics executive Insight organization strategy successful team
H1-B visa applications have declined for the first time in years, according to a recent report from U.S. Many have doubled down on their recruitment efforts by increasing their spending on LinkedIn and Facebook ads or by attending local networking events to attract the right candidates.applications candidates Census companies data Insight public recruitment states tech
Once companies have tested these approaches, they’re likely to discover that some provide greater value than others.
There are many ways to put data to work, and companies — especially their leaders — are well-advised to explore as many of them as they can.companies data Insight making opportunities present product profit provide sale