Insight


 

Marketers from around the globe convened to listen to top marketers share insight and advice at the recent Marketing United conference.

The objective of the conference was to bring digital marketers around the world together to learn, network, and get inspired by some of the smartest minds in the industry.

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It’s also the fundamental insight captured by ancient Greek historian Thucydides in his History of The Pelopennesian War. By analyzing the analogs and precedents in the historical record, what clues or insights or lessons might we draw?

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10 Reasons to Attend Shop.org 2017 [0.30]

Posted on Aug. 7, 2017, 11:42 p.m. by Retail Minded @ [source]

Retail is digital, whether you sell online, in a brick and mortar store or both. The reality is, consumers engage digitally as part of their retail journeys and as a result, merchants must respond to the increasingly changing consumer marketplace that leads customers from their retail research to their final point of purchase.

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Today’s interview is with Bernadette Jiwa, Founder of The Story of Telling and a recognised global authority on the role of story in business, innovation and marketing and the author of five best-selling books on marketing and brand storytelling. Bernadette joins me today to talk about her new book: Hunch: Turn Your Everyday Insights into the Next Big Thing, big data, decision making, where hunches come from and how we can develop our own hunches.

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There is a lot we know about what innovative companies do--and way too much to go into here. I do know that very few acted on them.

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Starbucks CEO Kevin Johnson, talks about the company's quarterly results and provides insight into its growth strategy.

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Communication engagement is an ever-changing process in the global marketplace, ergo new trends are constantly affecting an advisor’s strategy in aligning boards, management and institutional shareholders.

Leah Malone, director at PricewaterCoopers’s Governance Insight center, comments on the change in engagement, addressing communication breakdowns between boards and shareholders and the importance of and advisor’s role in the engagement process.

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How do you address a deep customer pain?

Brandon was able to address such a deeply felt pain that he had customers lining up for Cirrus Insight even before he launched.

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How do you address a deep customer pain?

Brandon was able to address such a deeply felt pain that he had customers lining up for Cirrus Insight even before he launched.

address Brandon Cirrus customers deep deeply felt Insight lining pain

 

What books do top C-level leaders recommend? To find out, I reached out to leaders from different industries, such as healthcare, financial services, food, security management, and technology, to find out about the books that they find insightful, motivating, or inspiring.

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There’s always a great variety of responses, and I wanted to take some time today to go through some of my favorites from the past 50-ish interviews. Take action.

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EY CEO: India continues to be a great place to invest [0.80]

Posted on June 27, 2017, 12:05 p.m. by CEO Interviews @ [source]

Mark Weinberger, EY CEO, provides insight to his meeting with India's Prime Minister Narendra Modi, outsourcing jobs and steps India is taking to curb corruption.

CEO EY India Insight mark Meeting Minister Narendra Prime Weinberger

 

I've written here about New Testament scholar N.T. Answer: The explosion in knowledge of the historical background in which the New Testament was written.

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A successful data and analytics (D&A) function encompasses more than a stack of technologies, or a few people isolated on one floor of the building. Companies can follow the league’s lead by first understanding that successful D&A starts at the top.

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Looking Beyond H-1B Visas to Find Tech Talent [0.12]

Posted on June 22, 2017, 4:51 p.m. by HBR.org @ [source]

H1-B visa applications have declined for the first time in years, according to a recent report from U.S. Many have doubled down on their recruitment efforts by increasing their spending on LinkedIn and Facebook ads or by attending local networking events to attract the right candidates.

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Amazon Founder Jeff Bezos’s tweet asking for advice on his philanthropy. At the time of writing he’s had more than 8,000 retweets and 30,000 replies.

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Does Your Company Know What to Do with All Its Data? [0.24]

Posted on June 15, 2017, 1 p.m. by HBR.org @ [source]

Once companies have tested these approaches, they’re likely to discover that some provide greater value than others.

There are many ways to put data to work, and companies — especially their leaders — are well-advised to explore as many of them as they can.

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Most data-driven healthcare IT (HCIT) providers aren’t going to survive. Their business models are at serious risk of failure as health data becomes more widely collected and freely shared.

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Data-driven marketing means understanding what works. This means not only having accurate data, but also having the right data.

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Many firms continue to struggle with business analytics. But many firms find themselves struggling to take advantage of its promise.

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