Marketers


 

Marketers from around the globe convened to listen to top marketers share insight and advice at the recent Marketing United conference.

The objective of the conference was to bring digital marketers around the world together to learn, network, and get inspired by some of the smartest minds in the industry.

advice conference convened globe Insight Listen marketers marketing recent United

 

As we marketers long to make meaningful connections with our audience, we often look deep into our figurative crystal balls in hopes of finding a way to lay an irresistible field of content that will trap their attention. What creative tactics and tools can marketers use to create an engaging video experience?

audience Cisco comedy content creative marketers marketing Tim video Wizard

 

Good marketing programs involve strategy, goals, target audience, tactics and measurement.

Content is both king and kingdom in the marketing world but what good is great content if no one sees it?

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Appearing to care [0.16]

Posted on Aug. 9, 2017, 8:20 a.m. by Seth Godin's Blog on marketing, tribes @ [source]

We know that your customers will put up with imperfect, but one thing that they'd like in return is for you to care.

Acting as if, doing it with effort and consistency, is what your customers need from you.

big care customers imperfect making marketers organization promise put struggle

 

What Most Product Recommendations Get Wrong [0.08]

Posted on July 31, 2017, 1 p.m. by Forbes Real Time @ [source]

It’s a fear of many companies: The personalized marketing campaign they’ve invested so much time and money into just made an embarrassing product recommendation snafu. Despite the fear, retailers know from case studies and their own experiences, that if done right, product recommendations are a fantastic way to drive lift.

companies customers data fear marketers marketing personalization product Retailer shopper

 

What This Brand Can Teach CMOs About Facebook [0.23]

Posted on July 31, 2017, 1 p.m. by Forbes Real Time @ [source]

Advertisers crave compulsively shareable content. They want to “go viral” — even if they’ve been conditioned not to talk that way — because the irresistible content is what they know is the key to successful campaigns.

audience Brainjolt content Facebook marketers partner publisher results Sowin viral

 

Marketers who plan appropriately significantly increase their likelihood of success.

You’d think so, but unfortunately the day-to-day grind can cause many marketers to lose sight of what’s important and essential for content marketing success.

content created day eBooks guide insights marketers marketing success top

 

Even if you’re marketing your business online, are you sure anyone is seeing your ads? This widespread usage of ad-blocking methods has created a demographic that marketers can’t reach with traditional digital marketing strategies.

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How to Start Building an Email Opt-in List [0.32]

Posted on July 20, 2017, 2:50 p.m. by Noobpreneur.com @ [source]

Marketers should never ignore new income streams for their business.

Emails are extremely flexible, so it’s easy to give both businesses and customers great benefits—one of which is the very fast delivery of new sales, deals or information that may be relevant.

advertising business card decline free ignore income marketers satisfied streams

 

Interactive content marketing is white hot.

Interactive content appeals to mobile-savvy users who actively seek digital, app and gaming experiences.

content content marketing easy to higher interactive content marketers metric reader route sales

 

10 Tips For Marketing To Gen Z On Instagram [0.16]

Posted on July 19, 2017, 4:30 p.m. by Forbes Real Time @ [source]

Generation Z is currently the youngest generation — those born during or after 1995. They are the first generation to have been born when the personal computer, cell phone and internet were ubiquitous.

brand content customers demographic Gen generation Instagram marketers marketing Snapchat

 

It was such a fun and revealing conversation, that I wanted to share it with you here. Marketers tend to get stuck in the rut of ‘business as usual’ – using the same metrics, the same campaign mindset, and the same budget to fund programs, and they put people in front of strategies that they aren’t the most qualified to manage.

brand Brian business consumer disruption expectations marketers marketing mindset trends

 

It was such a fun and revealing conversation, that I wanted to share it with you here. Marketers tend to get stuck in the rut of ‘business as usual’ – using the same metrics, the same campaign mindset, and the same budget to fund programs, and they put people in front of strategies that they aren’t the most qualified to manage.

brand Brian business consumer disruption expectations marketers marketing mindset trends

 

It was such a fun and revealing conversation, that I wanted to share it with you here. Marketers tend to get stuck in the rut of ‘business as usual’ – using the same metrics, the same campaign mindset, and the same budget to fund programs, and they put people in front of strategies that they aren’t the most qualified to manage.

brand Brian business consumer disruption expectations marketers marketing mindset trends

 

I am so frustrated with social media marketers.

I had mastered the art of content marketing and was getting a ton of traffic and I was listening to some hard core digital marketers.

attention brand business content Facebook marketers marketing money traffic years

 

If you’re looking for a scapegoat for just about any of the world’s issues, you probably know technology makes a good choice.

For some, I’m sure that’s probably true.

audience choice content engaging human marketers marketing relationships things tool

 

Paperclip Lets You Add Links to Snapchat Posts [0.15]

Posted on July 14, 2017, 12:30 p.m. by Small Business Trends @ [source]

Snapchat’s latest update allows marketers and all content creators to add links to their snaps using the just-launched Paperclip feature.

Until now, the ability to add links to snaps was limited to paying advertisers, but it is now open to all Snapchat (NYSE:SNAP) users.

Add feature filters links marketers snap Snapchat update users voice

 

Tampa, Fla. (July 11, 2017)—Content marketing industry leaders Atomic Reach and CopyPress today released their collaborative whitepaper “How AI Can Improve User Engagement.” The white paper reviews the growth of artificial intelligence (AI) in marketing and provides solutions for small businesses that want to implement AI into their own limited content strategies.

Additional themes discussed in the white paper tie back to a common message: Using AI for content marketing is more accessible than many people think.

AI Atomic companies content CopyPress marketers marketing media reach white paper

 

The gig economy is an economic environment where temporary or short-term positions are very common. The gig economy is more than just a trend.

communication consumer Gig Economy industry longer marketers marketing organization workers workplace

 

It’s about telling stories that engage your audience over time.

Visual content, encompassing anything from imagery and infographics to video content, is proven to drive more clicks, conversions, and engagement than traditional written pieces, according to HubSpot.

audience content content marketing imagery marketers marketing piece platform social media tool