The fastest growing businesses today have a powerful secret weapon: superusers. They are also a key to success in the Membership Economy — an emerging model in which businesses create a customer-centric strategy using tactics like subscription pricing, inclusiveness, and digital community.brand build customer existing find key marketing member organization superuser
Content marketing is one of the most hot-button topics in the business world today. While the concept of content marketing is nothing new, consumer accessibility to brand messaging has accelerated with the evolution of the internet, and the importance of publishing top-notch content has skyrocketed.audience brand business consumer content content marketing marketing post product way
Animoto, the company that makes video creation and editing fairly straightforward, is celebrating 10 years since it first launched its video creation platform.
Over the years, the platform has garnered more than 20 million registered users from about 175 countries and the 10 year anniversary comes at a time when Animoto seems to be making excellent strides in meeting its customers’ needs — many of them small businesses.Animoto creation customers launched making marketing platform small video years
Today’s guest post comes from Colour Graphics and is a great reminder that guerilla marketing tactics should not be overlooked by small business owners, so long as their ROI is being tracked. A mass outdoor poster campaign, projected messages on buildings, and so on are relatively cheap but incredibly effective.advert brand business buzz campaign guerrilla guerrilla marketing marketing product tactics
Zoho is a comprehensive business app suite, covering all of your needs, from sales to support to accounting. Perhaps you want to combine the powers of Zoho CRM with a marketing automation app such as Hubspot, or a customer care platform such as Zendesk.apps business call CRM data marketing marketing automation phone silos Zoho
When we sit down to meet with a product manager representing one of our clients about a new “launch video” one Thursday afternoon, I can see the train wreck coming from a mile away. Just knowing is not enough; it has to be framed at the beginning of every creative, production and review meeting in the process.clients Education manager marketing product single understanding video walk wedding
As marketers, our jobs require that we prioritize ongoing education and learning in order to remain relevant and competitive. But instead of focusing on thought leadership solely, marketers have an opportunity to reframe their approach to become thought partners.attend audience content design marketer marketing reach session Snapchat ways
Marketers from around the globe convened to listen to top marketers share insight and advice at the recent Marketing United conference.
The objective of the conference was to bring digital marketers around the world together to learn, network, and get inspired by some of the smartest minds in the industry.advice conference convened globe Insight Listen marketers marketing recent United
Last year, for the first time ever, the amount spent on digital advertising surpassed that spent on television ads. Last year, Facebook made over $26 billion in revenue, a number that exceeded analysts’ expectations and that represented a $9 billion increase over the previous year.brands content Gen marketing reach social media spent television trend Zers
Think it’s too early to start preparing your small business for the holiday season? Slack Frontiers is a two–day conference that brings together leading thinkers, Slack customers, developers, and partners to explore how the nature of teamwork is changing.award business conference influencer learn marketing October sales Slack small business