Social Security may be one of your largest assets. Larry Kotlikoff is the founder and president of Economic Security Planning, a company that markets Maximize My Social Security, a Social Security benefits calculator referred to in this post.age benefit collect husband Larry rate reach record Social Security spousal benefit
This year marks the 40th anniversary of Elvis Presley’s death, and yet his long shadow continues to influence today’s entertainers, creators and social marketers. Yes, there have been accusations that the Colonel exploited Elvis, though closer examination of history and records shows that their partnership was one of the most successful joint ventures in modern business, and one that has continued to pay dividends 40 years after Elvis’s death and 20 after Parker’s (the Elvis Presley brand continues to be one of the top grossing entertainer brands in the world, routinely generating up to $55 million a year).artist brand business Elvis income influence Inspiration music Presley reach
As marketers, our jobs require that we prioritize ongoing education and learning in order to remain relevant and competitive. But instead of focusing on thought leadership solely, marketers have an opportunity to reframe their approach to become thought partners.attend audience content design marketer marketing reach session Snapchat ways
The first wave of banking and fintech apps got high marks for delivering features that allowed time-crunched users to tackle important tasks. Starling Bank in the U.K. became the first in the country to partner with Transferwise, giving Starling customers direct, in-app access to TransferWise’s money transfer services.app Dell finance fintech growing pension personal reach SESSIONS users
Last year, for the first time ever, the amount spent on digital advertising surpassed that spent on television ads. Last year, Facebook made over $26 billion in revenue, a number that exceeded analysts’ expectations and that represented a $9 billion increase over the previous year.brands content Gen marketing reach social media spent television trend Zers
The attack of the bots continues as they spread their reach everywhere from data gathering, to analytics, web indexing and more, automating tasks across the internet. Freelance marketplace Fiverr has a new subcategory dedicated to chatbots development services.bot chatbot dedicated Fiverr freelancers marketplace reach services small subcategory
Tampa, Fla. (July 11, 2017)—Content marketing industry leaders Atomic Reach and CopyPress today released their collaborative whitepaper “How AI Can Improve User Engagement.” The white paper reviews the growth of artificial intelligence (AI) in marketing and provides solutions for small businesses that want to implement AI into their own limited content strategies.
Additional themes discussed in the white paper tie back to a common message: Using AI for content marketing is more accessible than many people think.AI Atomic companies content CopyPress marketers marketing media reach white paper
Companies rely on content marketing to reach an audience and be able to sell products to potential customers.
Not only do companies make sure their content reaches people and creates engagement and sales, they look at what their competitor does.Apple avoid content customers market marketing mistake Pepsi post reach
Recently, I was asked to consult with a large conglomerate on how they could better reach the minority market — specifically the latino population in North America. After all, the minority market, be it Latino, Asian, or mixed race, is becoming the fastest growing segment of the market that companies are trying to reach.Asian brand companies cultural hybrids diversity latino members minority market mixed reach
You could be a new entrant to the world of entrepreneurship or a seasoned veteran; you need your business to communicate with your audience and reach them in a way that is effective and makes them your loyal followers. Instagram allows brands to reach new audience using a simple strategy- through visuals and short text messages.advertising audience brand contests Instagram photo product promote reach users