What is the greatest marketing challenge in the digital age? Director of Cooler Insights – a boutique content marketing agency – he loves to help businesses create, nurture and grow winning brands through storytelling, social media, and PR.

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It’s ridiculously easy for a brand to get started on social media.

But it can also be ridiculously hard for a brand to master the art of the social news feed – not to mention navigate bad feedback and foster relationships with followers.

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The Ultimate Guide to Social Media Marketing [0.18]

Posted on Aug. 15, 2017, 6 p.m. by Jeffbullas's Blog @ [source]

Perhaps one of the biggest human flaws is that we tend to be a bit impatient.

Perhaps paid social media advertising is a better option when it comes to increasing brand awareness, traffic generation, and customer acquisition.

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Last year, for the first time ever, the amount spent on digital advertising surpassed that spent on television ads. Last year, Facebook made over $26 billion in revenue, a number that exceeded analysts’ expectations and that represented a $9 billion increase over the previous year.

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Let’s face it.

A robust dashboard will let you connect with all major social media platforms out there.

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With an ever changing social media landscape, building a ground foundation of evergreen content that is easily shareable and re-shareable must be the key motto behind your social media strategy.

Revamping your old post with the latest tweaks & trends & making them as ever-green as could be is today’s smartest way of content marketing.

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Using social media for business and, more specifically, recruitment, is not new. It also stands to reason that different types of people will likely be using different social media platforms at varying times throughout the day.

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Establishing your own ecommerce brand is an amazing experience because it puts you in control. Establishing a social media partnership will grow your audience and, if done correctly, will convert potential shoppers into loyal customers.

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It’s tough. But getting your content within the top 10 results is a tough task.

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Only 10 years ago the social media manager role was not even a job or a career. The term social media marketing wasn’t in the lexicon.

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In today’s world, social media is critical. As such, it’s easy to see how companies all over the world suffer from blunders and missteps with their social media marketing campaigns.

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Everyone does content marketing these days, but not everyone does it well.

A successful content marketing strategy is one in which the content actually provides value to the consumer.

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There is a digital divide in the consumer products world.

However it plays out, Amazon’s outreach exposed a digital divide in the consumer products world.

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After all that work, it seems silly to share a post just once.

Unless, of course, you’re into that boring busywork thing.

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Although setting up a small business does not require an extensive marketing strategy, it could be worthwhile to consider multiple avenues.

Although there is no one-size-fits-all marketing strategy for all small businesses, these seven ideas are definitely worth the consideration.

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As a retailer, no doubt you have some members of Generation Z on your staff — and if you don’t, you will soon.

The exact demarcation of Generation Z varies depending on whom you talk to, but the U.S. Census Bureau says Gen Z started in 2001, though some say it includes people born in the late 1990s.

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Everyone knows Game of Thrones has returned. Your eyes won’t fill with tears when you look back on your life because you couldn't enjoy a Game of Thrones plot twist.

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If your business is in the travel industry or benefits in any way from it, you need a strong social media presence.

If your business is new to social media, you may want to consult a professional or expert before launching a social media ad campaign.

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It’s common knowledge that people don’t trust brands – they trust other people.

These are the most common types of posts shared by employees, as reported by Altimeter in Social Media Employee Advocacy: Tapping into the power of an engaged social workforce.

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The Gift Economy and Social Media Marketing [0.11]

Posted on July 28, 2017, 2 p.m. by CopyPressed @ [source]

The term “gift economy” is one that has been floating around for quite a while, and although it used to primarily be used to describe a kind of new-age alternative to capitalism, it is now gaining ground with the expansion and growing importance of social media.

What is the Gift Economy?

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