What is the greatest marketing challenge in the digital age? Director of Cooler Insights – a boutique content marketing agency – he loves to help businesses create, nurture and grow winning brands through storytelling, social media, and PR.brand business content customers keyword leads online reading social media visitors
It’s ridiculously easy for a brand to get started on social media.
But it can also be ridiculously hard for a brand to master the art of the social news feed – not to mention navigate bad feedback and foster relationships with followers.audience brand easy feed hashtags meme personality social social media video
Perhaps one of the biggest human flaws is that we tend to be a bit impatient.
Perhaps paid social media advertising is a better option when it comes to increasing brand awareness, traffic generation, and customer acquisition.audience brand business content Facebook media marketing network post social social media
Last year, for the first time ever, the amount spent on digital advertising surpassed that spent on television ads. Last year, Facebook made over $26 billion in revenue, a number that exceeded analysts’ expectations and that represented a $9 billion increase over the previous year.brands content Gen marketing reach social media spent television trend Zers
With an ever changing social media landscape, building a ground foundation of evergreen content that is easily shareable and re-shareable must be the key motto behind your social media strategy.
Revamping your old post with the latest tweaks & trends & making them as ever-green as could be is today’s smartest way of content marketing.content engagement Fresh post re re sharing shareable simply social social media
Using social media for business and, more specifically, recruitment, is not new. It also stands to reason that different types of people will likely be using different social media platforms at varying times throughout the day.business candidate job recruiting recruitment results social social media strategy talent
Establishing your own ecommerce brand is an amazing experience because it puts you in control. Establishing a social media partnership will grow your audience and, if done correctly, will convert potential shoppers into loyal customers.brand eCommerce Exchange fans influencer partnership products social media store vendors
Although setting up a small business does not require an extensive marketing strategy, it could be worthwhile to consider multiple avenues.
Although there is no one-size-fits-all marketing strategy for all small businesses, these seven ideas are definitely worth the consideration.business content customers effective local marketing SEO small social media targeted
As a retailer, no doubt you have some members of Generation Z on your staff — and if you don’t, you will soon.
The exact demarcation of Generation Z varies depending on whom you talk to, but the U.S. Census Bureau says Gen Z started in 2001, though some say it includes people born in the late 1990s.advantage employees Gen generation grew job nature product social media store
If your business is in the travel industry or benefits in any way from it, you need a strong social media presence.
If your business is new to social media, you may want to consult a professional or expert before launching a social media ad campaign.business data families global online shows social media travel vacation vacationing
It’s common knowledge that people don’t trust brands – they trust other people.
These are the most common types of posts shared by employees, as reported by Altimeter in Social Media Employee Advocacy: Tapping into the power of an engaged social workforce.brand content employee employee advocacy marketing sharing Smarp social social media trust
The term “gift economy” is one that has been floating around for quite a while, and although it used to primarily be used to describe a kind of new-age alternative to capitalism, it is now gaining ground with the expansion and growing importance of social media.
What is the Gift Economy?base creating customers effective gift economy marketing online personal relationship social media