Though once nothing more than a niche interest among Americans, soccer has absolutely exploded in popularity in recent years.

Though Heineken has long been associated with soccer in Europe, its push into North America only began in earnest in late 2014 when the company signed on to replace Budweiser as the official beer of Major League Soccer.

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As much as you may wish he’d Mackle less, rapper Macklemore is a pretty good sport.

The call for a man to denounce his own hair was a little tongue-in-cheek, because Macklemore is an outspoken liberal and a supporter of Black Lives Matter, hardly a Nazi sympathizer.

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Serena Williams has dominated her sport for 15 years like few other athletes. Serena needs to be in the conversation too.

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NBA 2K respects the history of the sport it simulates more than any other game in the genre. That homage to classic players and teams will continue with NBA 2K18.

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Stereotypes abound when it comes to the lifestyle of programmers and CTOs, including physical profile and outside interests.

Powerlifting is physically and mentally draining.

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The CTE Study That Could Kill Football [0.06]

Posted on July 25, 2017, 4:34 p.m. by Forbes Real Time @ [source]

There have been varying reports on whether football participation has been affected by years of reporting on concussions, and their-long term impact on players. Today, the Journal of the American Medical Association has posted results of a study regarding the prevalence of chronic traumatic encephalopathy, better known by its abbreviation CTE, that is going to give a lot of parents pause about whether their kids should play football -- and maybe give a lot of people pause about whether they should enjoy watching it.

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What does a game where people and things shoot at each other have to do with football and baseball? That league brings together teams that compete in a shooting video game.

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The first leg of a four-day, three-country international press tour to hype Floyd Mayweather Jr. and Conor McGregor's August 26 bout is underway. The first one was especially interesting as Mayweather stared at an animated McGregor on the other side of the cage.

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I knew the exact moment when personal athlete logos had gone too far.

That was the tweet I spotted moments after Jordan Spieth won the PGA Tour's Travelers Championship in Connecticut last month by sinking a dramatic bunker shot on the first playoff hole.

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Manny Pacquiao, Top Rank Promotions’ biggest star, was upset in a controversial decision by Jeff Horn last Saturday, and his career—as great as it’s been—is in peril.

Aside from the Keith Thurman-Danny Garcia fight, which was on free TV (CBS) and averaged 3.71 million with a 5.1 million peak earlier this year, the Horn-Pacquiao broadcast was boxing’s most-watched event in 13 months.

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Two Test-Driven Subarus Prove Sweet Summer Rides [0.16]

Posted on July 7, 2017, 4:36 p.m. by Forbes Real Time @ [source]

Subaru isn't rushing into the driverless and electric car business, first. Tetsuo Onuki, chief general manager at Subaru’s technical research center, said “We’re not aiming to develop driverless cars.

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For a minute after the Manny Pacquiao-Jeff Horn fight — the eternity between commercial break and hearing the decision — we had an incredible moment for the sweet science. I have listened to the last 15 minutes of Stephen A. Smith ranting.

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Seven Leadership Traits That Forge A Winning Team [0.12]

Posted on June 29, 2017, 12:50 p.m. by Forbes Real Time @ [source]

So powerful are broadcasters and the corporations who back them that sports occasions come thick and fast these days. Seasons blur into one another and sports fans never seem to have go long before having something to lure their attention from the humdrum.

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The idea for Ironman was conceived during an awards banquet for the Waikiki Swim Club almost four decades ago when John Collins, a Naval Officer stationed in Hawaii, and his fellow athletes began debating which athletes were the fittest: swimmers, bikers, or runners.

Since then, the triathlon has grown from a niche sport to a worldwide competition.Two years ago, Dalian Wanda, one of the leading Chinese private conglomerates, bought Ironman (World Triathlon Corporation) for an equity value of approximately $650 million from Providence Equity Partners.

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There’s an old maxim in Hollywood that sports movies don’t travel.

The reality is that sports movies at their best give us everything we could hope for in a story, regardless of the athletic background against which they’re set.

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There is something devilishly delicious in a high-performance sports car with ecological credentials.

Lexus sees the LC as a sports car with grand touring leanings.

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Ever since the Journal News in Westchester County, N.Y., in May ran an excellent piece on the referee shortage in school sports, I've seen a lot of other pieces designed to localize the ongoing crisis in finding enough officials to staff youth games. As longtime [Central Oregon Basketball Officials Association] commissioner Bob Reichert puts it: “We felt like we kind of hit the mother lode this year with our female officials.” “When we got some of these gals in, I really felt like we were blessed,” says Reichert, whose association currently boasts 10 women referees, by far the most ever for the COBOA.

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Madden 18 is looking better with every new information release and reveal. Madden 18 looks set to be one of the best-looking games of the year.

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5 Essential Tips on Opening a Sports Business [0.22]

Posted on May 31, 2017, 1:03 p.m. by SmallBizClub @ [cached copy]

If you have a passion for sports and want to become a successful entrepreneur, starting a sports business might be a good idea. According to analysts, the sports industry is one of the biggest in the world and is predicted to grow in the following years.

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A Solution To Baseball's Slump In Youth Interest [0.05]

Posted on May 26, 2017, 12:57 p.m. by Forbes Real Time @ [source]

Baseball continues to be cherished by millions of families across the nation, and it is still widely known as America's favorite pastime. But a sharp decline in youth interest in the sport has many sports fans wondering about its future.

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