For the past several years, marketers have been focused on one demographic: millennials.

Today’s e-commerce retailers are learning from their past missteps.

brand buying demographic Gen generation Millennial past smartphones wanted Zers


Last year, for the first time ever, the amount spent on digital advertising surpassed that spent on television ads. Last year, Facebook made over $26 billion in revenue, a number that exceeded analysts’ expectations and that represented a $9 billion increase over the previous year.

brands content Gen marketing reach social media spent television trend Zers